PR Impact Awards

Pykčio komunikacija: emocijos ar faktai?

Konferencijos programa, aktualūs pranešimai ir komunikacijos praktikų patirtys vienoje vietoje.

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What is PR Impact Awards?

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Renginyje laukia:

  • konferencija tema „Pykčio komunikacija: emocijos ar faktai?“;
  • stipriausių metų projektų pristatymai;
  • apdovanojimų ceremonija.

Preliminary Conference Programme

2026 06 05

08:30

Welcome coffee

09:00

Conference opening and welcome remarks

09:15

Hate Campaigns in Hungary: How a Whole County Got PTSD (in English)

Krisztian Szabados is a public relations expert, social media specialist and political scientist. He is the founder and co-owner of Flow PR, a Budapest-based integrated communications agency, and the founder of Political Capital think-tank. He is a member of the Public Body of the Hungarian Academy of Science.

Krisztianas Szabadosas Ryšių su visuomene ekspertas, socialinių tinklų specialistas ir politologas

09:55

Presentation of the Lithuanian Communication Market Research Results

Ignas Zokas CEO of Spinter Research

10:15

How transparent are the sources AI draws from? Testing chatbots’ resilience to disinformation

Jovita Tautkevičiūtė-Kalinauskienė Project Manager at Debunk.org

10:35

Cockchafers in Parliament: How to Communicate When Someone Tries to Ban You

Povilas Klusaitis Founder and CEO of Fantazijos

10:55

Study: We are becoming an angry and suspicious society

Romualda Stonkutė CEO of the communications agency PR Service

11:10

Coffee break

11:20

Who Wrote Gediminas’ Letters? A conversation with Prof. Dr. Alfredas Bumblauskas about who came up with the idea to write Gediminas’ letters and who actually wrote them.

Moderated by Vilnius University alumnus Audrius Gelžinis

Alfredas Bumblauskas Prof. dr.

Audrius Gelžinis Moderator, Vilnius University alumnus

11:50

You Can’t Be Everyone’s Favourite

Communication, just like an audience, is targeted. So it is perfectly fine, or even great, if not everyone likes it.

Tomas Bartninkas Advertising Strategist and Head of Strategy at creative agency TRUTH

12:10

Discussion. Is it possible to protect yourself when you’re under attack? Experiences from Lithuanian companies

Moderated by Romualda Stonkutė

Martynas Butkevičius Music industry professional, one of the creators of the Lukiškės Prison conversion. Founder of the music agency 8 Days A Week and supporter of various stages.

Ieva Vozbutaitė-Beliauskė Head of Communications at Ignitis Group

Svetlana Volujevič Psychotherapist

Romualda Stonkutė Moderator, CEO of the communications agency PR Service

12:40

Coffee break

13:10

Trust in the Media vs. Social Networks

Domantas Gailius Partner and Head of Business Development at Inspired UM, Partner and Co-Founder of KOG Institute

13:30

Discussion. Media in 2030: Renaissance or Slow Death?

Rasa Lukaitytė-Vnarauskienė Editor-in-Chief of Delfi.lt

Vaidotas Beniušis Editor-in-Chief of 15min.lt

Artūras Ketlerius Discussion Moderator

14:00

Conversation with the Top Communicators of the Year

Artūras Ketlerius Discussion moderator

14:30

Lunch break

15:30

Project presentations

19:30

Awards ceremony

PR Impact Awards 2026 Application Evaluation Committee

Dr. Lina Jakučionienė

Lecturer a member of the Master's Program Committee for International Communication Studies, Vilnius University